KUALA LUMPUR, (MLP) – Pavillion Kuala Lumpur was in a frenzy as Bollywood royalty and Longines brand ambassador, Aishwarya Rai Bachchan was in town Friday to launch the first Longines flagship boutique.
Based in the Swiss town of St. Imier since 1832, designer watch brand, Longines is well known for their timeless and sophisticated designs when it comes to watches, catering for both men and women who want to be stylish yet live hectic day to day schedules. The perfect watch for today’s urbanites proves to be sophisticated, practical and can be worn on any occasion with any outfit.
Upholding the brand motto of “Elegance is an attitude”, Aishwarya Rai Bachchan has represented Longines for more than 12 years, and it isn’t difficult to see why.
The former beauty queen hardly looked tired from her flight and excruciatingly tight schedule, entertaining interviews the second she landed in KL, glowing in her lime green traditional dress and perfectly coiffed do, looking every inch the beauty queen she is well known around the globe to be.
If you too are a multitasking superwoman like Aishwarya Rai, then perhaps the new Longines boutique is the right starting point to search for the right watch to suit your style and persona.
As infamous fashion designer Coco Chanel frequently says, "Fashion fades, yet style is the same."